The partnership between CREX and Delhi Capitals introduces innovative fan engagement strategies for the upcoming T20 season.
As the 2026 T20 season approaches, the Delhi Capitals have announced a significant partnership with CREX, appointing them as the Official Fan Engagement Partner. This collaboration is set to revolutionize how fans interact with the game, transforming passive viewership into active participation.
Starting with the upcoming season, fans will have the opportunity to engage in real-time, interactive experiences during matches. The CREX app will serve as the primary platform for these activities, allowing supporters to participate in quiz-based contests for free.
Participants in these contests stand a chance to win exclusive rewards, including team merchandise, signed memorabilia, and match tickets. This initiative aims to deepen the connection between the team and its fans, enhancing the overall matchday experience.
Purshottam Rawat, CEO of CREX, emphasized the changing landscape of sports consumption, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment reflects a broader trend in sports where digital engagement is becoming increasingly vital.
Sunil Gupta, CEO of Delhi Capitals, expressed enthusiasm about the partnership, saying, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” He further noted that this collaboration allows the team to deepen its connection with fans.
CREX boasts impressive statistics, with over 100 million downloads and 20 million monthly active users, alongside 213 million minutes of user engagement recorded. These numbers highlight the platform’s potential to reach a vast audience and enhance fan interaction.
The partnership underscores the growing importance of digital fan ecosystems, merging live sports, gamification, and immersive engagement. As the Indian T20 league continues to evolve, this collaboration represents a significant step towards a more interactive and engaging experience for cricket fans.
Fans can look forward to accessing these innovative experiences through the CREX app during matches, marking a new era in sports engagement. The integration of technology into live sports is not just a trend but a necessity in today’s digital-first world.
As the season unfolds, the impact of this partnership will be closely watched, with both CREX and Delhi Capitals aiming to set new standards for fan engagement in cricket.
