The resale market for concert tickets is booming, with viagogo playing a significant role in the sales of tickets for major artists like Harry Styles and Lily Allen.
How is viagogo shaping the ticket resale landscape for upcoming concerts?
The resale market for concert tickets is witnessing significant activity, particularly with major artists like Harry Styles, Lily Allen, and Laufey preparing for their 2026 performances. Viagogo, a prominent player in this market, is facilitating the buying and selling of tickets, allowing fans to access shows that might otherwise sell out quickly.
Harry Styles is set to perform at Wembley Stadium for a remarkable twelve shows in 2026, coinciding with the release of his new album titled “Kiss All the Time. Disco, Occasionally.” Resale tickets for his concert on June 19, 2026, are currently priced at £73, providing fans an opportunity to attend his much-anticipated performances. Originally, some of these tickets were priced between £80 and £90, indicating a notable markup in the resale market.
The Role of Viagogo in Ticket Resale
Viagogo, along with other platforms like Stubhub and Vivid Seats, has become a go-to source for fans looking to purchase resale tickets. For instance, last-minute tickets for Laufey’s concerts at the O2 Arena on March 8 and 9, 2026, are available starting at £47 on viagogo. This accessibility is crucial for fans who may have missed out on the initial ticket sales.
Lily Allen is also making headlines with her UK tour, which promotes her upcoming 2025 album “West End Girl.” Her final live performance is scheduled for July 7, 2026, at London’s O2 Arena, with hospitality tickets starting at £179. The presence of viagogo in the ticket resale market allows fans to navigate the challenges of securing tickets for these high-demand events.
Context and Implications
The rise of platforms like viagogo reflects a broader trend in the music industry, where the demand for live performances continues to surge. Harry Styles’ previous album won multiple Grammy Awards, including Album of the Year and Best Pop Vocal Album, further amplifying interest in his upcoming concerts. As artists like Styles and Allen prepare for their shows, the resale market is likely to remain a vital component of the concert experience.
Details remain unconfirmed regarding how the ticket pricing strategies will evolve as the concert dates approach. However, the current landscape indicates that viagogo will continue to play a significant role in how fans access live music events in 2026 and beyond.
