Royal Challengers Bengaluru is poised for significant changes as Diageo seeks to sell its controlling stake, potentially fetching up to $2 billion.
The future of Royal Challengers Bengaluru (RCB) hangs in the balance as Diageo has set March 31, 2026, as the deadline for final bids for its 65% controlling stake in the franchise. This sale could fetch up to $2 billion, highlighting the immense value of one of the most popular teams in the Indian Premier League (IPL).
Currently owned by Diageo through its subsidiary United Spirits, RCB has been a significant advertisement for the Royal Challenge Indian whisky brand. However, Diageo considers the franchise non-core to its drinks interests, prompting the decision to divest.
Two main parties are in the running for the purchase: a consortium led by EQT and another led by Ranjan Pai, Kohlberg Kravis Roberts and Co. (KKR), and Temasek. Previously, the Glazer family and Adar Poonawalla expressed interest but have reportedly maxed out at $1.8 billion, which is below the expected valuation.
The stakes are high as RCB prepares for the upcoming IPL season, which kicks off on March 28, 2026. The team will face off against Sunrisers Hyderabad in their opening match, adding urgency to the ownership transition.
RCB is not just a sports team; it is considered one of the most valuable sports properties in the subcontinent, with a reported 73% revenue surge following their title win in 2025. This financial success underscores the franchise’s potential for future growth.
Current binding bids for the franchise are estimated between $1.5 billion and $1.7 billion, indicating strong interest despite the high stakes involved. Diageo’s decision to sell reflects a strategic shift, as the company focuses on its core business.
As the deadline approaches, the outcome remains uncertain. Details remain unconfirmed regarding the final bids and the future direction of RCB under new ownership.
With the IPL’s popularity continuing to rise, the sale of RCB could significantly impact the franchise’s operations and its standing in the league. The next few weeks will be crucial in determining the future of this iconic team.
