Apple TV’s exclusive broadcasting deal for Formula 1 in the US marks a significant shift for fans and the sport itself. This change will affect how viewers access F1 content.
Reaction from the field
The landscape of Formula 1 broadcasting in the United States is set to change dramatically with Apple TV’s recent announcement of an exclusive deal to air all Formula 1 events starting in the 2026 season. This agreement not only marks the end of ESPN’s long-standing coverage but also introduces a new era for fans who will now have access to all Grand Prix, qualifying, and practice sessions through a single platform.
Apple TV’s subscription model, priced at $12.99 per month or $99 annually, includes F1.TV Premium as a complimentary feature for subscribers. This integration is expected to enhance the viewing experience, offering fans a comprehensive package that combines live races with additional content. The inclusion of F1.TV Premium is particularly noteworthy, as it provides subscribers with exclusive behind-the-scenes footage, team radios, and other features that enrich the overall engagement with the sport.
In a related incident during the recent Japanese Grand Prix, Ollie Bearman, a driver for Haas F1, experienced a severe crash resulting in a 50G impact. Following the incident, Bearman was taken to the FIA medical centre where it was confirmed he suffered a right knee contusion but no fractures. Haas F1 released a statement saying, “Ollie has had an X-ray at the medical centre. No fractures, a right knee contusion following the impact.” This incident not only raised concerns about driver safety but also highlighted the high-speed nature of modern Formula 1 racing.
Carlos Sainz, a fellow driver, commented on the crash, stating, “With the accident with Ollie, we’ve been warning them with these closing speeds that this was going to happen.” His remarks underscore the ongoing discussions within the sport regarding safety measures and the need for improved protocols to protect drivers. Sainz added, “I hope it serves as one example, if they listen to teams and drivers… the racing is clearly not OK.” This sentiment reflects a growing urgency within the paddock to address safety concerns as the sport continues to evolve.
Before the 2026 season, Formula 1 races were broadcast live on ESPN, which had been the go-to source for American fans. The transition to Apple TV represents a significant shift in how fans will consume the sport, potentially reaching a broader audience through the streaming platform’s extensive subscriber base. This move aligns with the increasing trend of sports leagues partnering with streaming services to cater to changing viewer habits.
As the 2026 season approaches, the implications of this broadcasting shift will likely unfold, with many fans eager to see how Apple TV will enhance their viewing experience. The integration of F1.TV Premium into the subscription could set a new standard for how motorsport content is delivered, providing a more interactive and engaging platform for fans.
Details remain unconfirmed regarding how this deal will affect existing F1.TV subscribers and whether there will be any changes to the pricing structure or content availability. As the motorsport community anticipates the upcoming season, all eyes will be on how Apple TV executes this ambitious plan and what it means for the future of Formula 1 in the United States.
