F1 TV has launched its 4K Dolby Vision coverage in the United States, marking a historic moment for Formula 1 fans. The service offers extensive live feeds and exclusive content.
F1 TV Launches 4K Dolby Vision Coverage in the United States
F1 TV is rapidly expanding to new platforms and markets worldwide. As part of this expansion, F1 TV has officially launched its 4K Dolby Vision coverage in the United States on March 7, 2026, coinciding with the Australian Grand Prix. This marks the first-ever Dolby Vision broadcast in Formula 1 history, setting a new standard for viewing experiences in the sport.
Under a newly signed five-year media rights deal worth $750 million, Formula 1 has become the exclusive home on Apple TV in the United States for all practice, qualifying, sprint, and race sessions. The service is available for a monthly subscription of $12.99, which includes a 7-day free trial for new users. Additionally, F1 TV Premium is included at no extra cost for Apple TV subscribers, enhancing the value proposition for fans.
Viewers can expect an immersive experience with access to up to 30 live feeds, including features like Driver Tracker and telemetry. This comprehensive coverage allows fans to engage with the sport in ways that were previously unavailable. Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, described the launch as “the start of a new era for Formula 1 fans in the US,” emphasizing the transformative potential of this partnership.
Stefano Domenicali, the CEO of Formula 1, expressed enthusiasm about the collaboration, stating, “As we begin this exciting chapter for our sport… it is the perfect time to welcome Apple as our broadcaster in the United States.” This sentiment reflects a broader trend of sports organizations seeking innovative partnerships to enhance viewer engagement.
In addition to the live race coverage, Apple Maps will feature custom Grand Prix circuit maps for fans attending races, while Apple Music will broadcast all races live, accompanied by driver-curated playlists. These features aim to enrich the overall fan experience, making it more interactive and personalized.
The coverage is set to expand further by summer 2026, with plans to include platforms like Yahoo Sports, Tubi, TelevisaUnivision, and IMAX theaters. This expansion demonstrates F1 TV’s commitment to making Formula 1 more accessible to a wider audience.
As the 2026 season progresses, fans will have the option to choose from various commentary teams, including Sky Sports and F1 TV feeds, catering to diverse preferences. This flexibility is expected to enhance the viewing experience, allowing fans to engage with the sport in their preferred manner.
With the launch of F1 TV’s 4K Dolby Vision coverage, Formula 1 is poised to redefine how fans consume motorsport content in the United States. As the season unfolds, observers will be keen to see how this innovative approach influences fan engagement and viewership trends.
