The IMPCC workshop held in Nagpur on March 24 aimed to improve communication strategies among government organizations, with over 40 institutions participating.
“IMPCC plays a pivotal role in facilitating the government communication in a coordinated manner,” stated Smita Vats Sharma, Director General, West Zone, Ministry of Information and Broadcasting, during a recent workshop in Nagpur.
The Press Information Bureau (PIB) Nagpur organized an Inter Media Publicity and Coordination Committee (IMPCC) workshop on March 24, 2026, focusing on ‘Media and Communication Strategies to Enhance Organizational Outreach.’ This initiative aimed to improve communication within governmental organizations and agencies across the public sector.
More than 40 Central Government institutions participated in the meeting, which took place at the Chitinvis Center in Civil Lines, Nagpur. The gathering was designed to foster better collaboration and information sharing among various government entities.
During the workshop, Sharma emphasized the importance of sharing updates with the PIB to enhance media outreach. The PIB facilitates media visits from other states to showcase Maharashtra’s development projects, further underscoring the need for effective communication strategies.
The meeting comes at a time when the government is increasingly focused on improving its outreach and engagement with the public. By enhancing communication strategies, the IMPCC aims to ensure that government initiatives are effectively conveyed to the citizens.
As the workshop concluded, participants expressed optimism about the potential improvements in communication strategies across government organizations. The emphasis on coordinated efforts is expected to yield positive results in public engagement.
Details remain unconfirmed regarding any specific outcomes or follow-up actions from the workshop, but the commitment to enhancing media and communication strategies remains a priority for the participating organizations.
