Why such a jump in price? The X300 FE promises advanced features that cater to premium smartphone users. It boasts a sleek design with a 6.31-inch LTPO AMOLED display, offering a resolution of 1.5K and a refresh rate of 120Hz. This high-end display will enhance user experience, especially for gaming and media consumption.

That context matters because it highlights Vivo’s ambition in the competitive premium smartphone market. The standard Vivo X300 launched at Rs 75,999 in December 2025, further indicating a trend towards higher pricing as technology advances.

Here are some key specifications of the Vivo X300 FE:

• Powered by the Snapdragon 8 Gen 5 chipset for superior performance.
• Equipped with a robust 6,500mAh battery supporting both 90W wired and 40W wireless charging.
• Features a Zeiss-backed camera system including a 50MP primary sensor, an 8MP ultrawide lens, and a 50MP periscope telephoto camera.

Sanju Choudhary noted that while the box MRP may reach Rs 1,19,999, the expected launch price of Rs 79,999 makes it more accessible than initially thought. But how will this affect sales? With competitors also upping their game in camera technology and performance, it remains uncertain if consumers will embrace this higher price point.

The launch event today also includes the more premium Vivo X300 Ultra, expected to retail at Rs 1,59,999. As consumers await official confirmation on pricing details, one thing is clear: Vivo aims to shake up the premium smartphone market in India.

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